AI customer support for
ambitious e-commerce teams
AI and humans in perfect harmony.
Deliver faster, smarter support – without losing control.
Trusted by ambitious e-commerce brands
The AI-powered e-commerce customer support platform
Zuzana brings all your customer support into one AI-powered platform. It handles email, chat, phone calls, social messages, reviews, and your helpdesk — and can either integrate with your current tools or replace them completely.
E-mail responses, drafts and actions
Zuzana handles your email conversations end to end. Not just replies, but real actions in the systems you already run.
- Resolves the common cases in your domain through Workflows: WISMO, returns, reshipments and damaged packages.
- Responds only when it is confident, so AI hallucinations never reach your customer.
- Knows exactly when to loop in a human, and hands over the full context when it does.
Chatbot that actually works for e-commerce
Anyone can build an average chatbot. Building a great one is hard. Zuzana's chatbot is connected to everything it needs to actually resolve the case.
- Connects to your full knowledge stack: articles, products, policies and past conversations.
- Takes real actions like order tracking and returns instead of answering basic product questions only.
- Runs on the same engine as the email feature, so answers stay consistent across every channel.
Bring your own Helpdesk or use ours
Zuzana is effortless to activate, because it works as a layer on top of your existing setup. Whether you already use a helpdesk or need one provided, you can start automating from day one.
- Plugs into the helpdesk you already use, or replaces it completely when you are ready.
- Migrates conversations, customers, tags and history from your current tool in hours, not months.
- Includes a free Helpcenter with an AI-powered FAQ, built from the same knowledge as the AI.
Social Media and Reviews
Customer support happens everywhere, and so does Zuzana. Your brand stays consistent and responsive wherever customers reach out.
- Handles comments and direct messages on Instagram and Facebook.
- Answers Trustpilot and Google reviews in your brand voice, without missing a beat.
- Keeps every channel in one inbox, working from the same knowledge and the same policies.
Voice: your phone line, with AI on it
Support does not stop at the keyboard. Zuzana answers your support number, routes the caller through a flow you built yourself, and puts the whole call on the ticket.
- Transfers calls warm or cold: brief a colleague first, or send the caller straight through.
- Transcribes every call and voicemail onto the ticket, searchable like any other message.
- Replies to the caller by SMS when it already knows the answer to their voicemail.
- Lets you build IVR flows by dragging nodes, with every prompt voiced and translated into your market languages automatically.
The safe, simple way to add AI to your support – with full control
Zuzana unifies your tools, guides your AI strategy, and activates automation only when it's safe – giving your team clarity, confidence, and support that keeps getting better.
The e-commerce umbrella your support has been missing
E-commerce teams juggle too many support tools – Zuzana unifies them into one intelligent layer that learns once and elevates every interaction.
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No more scattered systems
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One source of truth for support
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Clear, consistent conversations everywhere
Support that evolves with AI
Zuzana isn't just a tool. It is your AI strategy for customer support.
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You focus on your core
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Zuzana handles the AI
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Your CX and CSAT keep improving
Controlled AI activation
Zuzana automates only when it's fully confident — and hands everything else to your team. You get safe, reliable automation without losing control. You set the pace, and humans stay firmly in charge.
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Proven first, activated second
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No mindless automation
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Safe automation at scale
A note from the founder
Ten years ago, I co-founded Hobbii together with my fantastic co-founders. What followed was a wild ride - years of fast, beautiful growth. Hobbii became Denmark’s fastest-growing company, but more importantly, it became a place filled with talented people who cared deeply about our customers. I’m incredibly proud of what we built together. ❤️
After we sold the company to an investment fund, I moved into a board role. I kept bringing up AI until our CEO said, "Talk is cheap. Build it and I'll buy it." Thanks, Thomas. I tried dodging that bullet for a few months, but he was persistent. Thanks again. 😅
With post-exit boredom reaching dangerous levels, I finally leaned in and started building again. What began as a restless idea has now become Zuzana.
One of the first things I did was reach out to some of the best people I’ve ever worked with — Mathias, Lasse, and Lucas. I knew that if I was going to build something ambitious, I needed a dream team 🚀
Our goal isn’t to eliminate human support — it’s to help support teams do more, do better, and spend their time on the moments that actually matter. As we say: AI for repetition, humans for empathy…
If you’re running a fast-growing business, or if you’ve ever felt the pressure of scaling customer experience while everything else is on fire, I’ve been there. And I built Zuzana for you.
Thanks for reading,
Already on another helpdesk? No problem.
We automatically migrate your conversations, customers, tags, and history from your current helpdesk. The whole thing takes hours, not months.
Learn about migrationTry Zuzana
Why wait? Automate 40-70% of your support with one click. Test Zuzana safely in Playground Mode.